A registered trademark is a valuable asset for a business to own. It offers security and value. It ties directly into what drives revenue and value to a business. Every business will supply goods or services to customers to drive revenue and hopefully customer loyalty. The goods or services supplied might encompass a clever invention, be an innovative service, something that people will want to wear or be seen with, or it may be a purely functional item which people use in their everyday lives to make things easier.
A business will engage with its customers under a distinctive name, typically a brand, so the customers can recognize the goods or services on the market, be confident they will be getting what they desire, and repeat that experience. Being able to protect the revenue stream by preventing competitors from trespassing within your market space not only helps to maintain market share but can also help the business grow.
Various rights are granted through the registration to help stop third parties trespassing into a company’s market space with the same or similar name for their products or services. This allows a business to keep sensible and reasonable limits around what is distinctive about its business and which attracts and retains customers.
The purpose of registered trademarks is to distinguish the goods or services of one business from another. The right that is granted is not a positive right to use that trademark on the market, but a negative right to prevent others from trespassing within the scope of that registration.
LTJ offers the following 3 STEPS trademark enforcement services: