The optimal management of an intellectual property rights portfolio depends on a clearly defined strategy, adapted to the needs of the company and in line with the market in which it evolves.
LTJ Trademark assists its clients in optimizing their IP strategy. Considering its current importance in the economy, IP needs to be given careful consideration in order to enhance the market value of the business.
A company should develop an IP strategy that takes into account its technical, financial and human resources. To do so, it must assess its state of play to identify a coherent IP strategy and integrate it into its global strategy.